The M-Factor is simple. When you purchase a new or used vehicle from any Morrie’s dealership, you’ll get more — the M-Factor Rewards booklet. Inside, you’ll find an amazing array of benefits (over $2,100 in all) including money saving certificates for parts and service, trade-ins, free repairs, even a free one-year membership to AAA. We suggest you keep your M-Factor Rewards booklet in your glove compartment, so you’ll always have it handy.